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The web page hottestbikinis.net has the following in the site, "There are a ton of swimsuit styles to choose from, but what is the hottest bikini out there? Some styles come and go quickly while others endure over the years." We viewed that the website also stated " Those styles that stick around end up becoming the standard by which all other new bikini styles are measured." It also said " Lets take a look at a couple of the styles that have been around for a while and will likely be around for a long time to come." The header had bikini as the highest ranking search term. This keyword is followed by hottest bikinis, bikini photos, and womens swimwear which isn't as urgent as bikini. The other words they used was sexy swimwear.